Web Design
Case Study
Branding and Website for a Startup
For a bakery & events startup, I designed a modern, visually appealing website that aligned with their branding, including a new logo, color palette, and typography. The goal was to establish a strong online presence and build credibility. The result was a sleek, user-friendly site that effectively attracted new clients and reinforced the startup’s identity in a competitive market.
Team
Sheila Rodriguez
Creative Process
This process ensures that the design aligns with the client’s vision and effectively communicates the intended message.
The creative process for a Digital designer typically involves several key stages that help transform ideas into polished, impactful visuals.
Time Management
Time management is crucial in my digital design projects. I prioritize tasks, set goals, and stay organized with tools like calendars, helping me meet deadlines and stay efficient
User Testing
For my digital design projects, I use user testing to gather feedback and identify areas for improvement, ensuring the final product meets user needs and expectations.
Market Research
For my digital design projects, I use market research to understand my audience, competitors, and industry trends. It helps me create designs that meet customer needs and stand out in the market.
Team Management
For my digital design projects, I manage the team by setting goals, coordinating tasks, and fostering communication. I delegate based on strengths, track progress, and ensure the team stays motivated and on deadline.
Product Features
Key Benefits: Highlight what makes the product valuable.
Visual Hierarchy: Use layout and style to emphasize important features.
Consistency: Ensure visuals align with brand identity.
Interactivity: Use dynamic elements to showcase functionality.
User-Centered Design: Tailor features to the audience’s needs.
Minimal Design
Responsive Design
Creative Idea
User Experience Research
For my digital design projects, I use user experience research to understand user needs and behaviors. This helps me make design decisions that improve usability and ensure the final product meets expectations.
Brand Redesign
For my digital design projects, I evaluate the current brand, gather feedback, and analyze competitors to refine elements like the logo and messaging. The goal is to create a refreshed identity that resonates with the target audience and stands out in the market.
Web & App Development
For my digital design projects, I plan the goals, design UI/UX, code both front-end and back-end, and test for bugs. After launch, I ensure ongoing maintenance and updates to keep the product functional and user-friendly.
Branding design defines the visual elements like logos, colors, and typography, ensuring consistency across all platforms. I make sure the design aligns with the brand’s tone and messaging while allowing flexibility for different mediums, staying true to the brand’s values and connecting with the target audience
Aba pura
It is a charity organization dedicated to helping children in poverty. The company operates a water purification plant, providing free bottles of clean water to kids. These children can then sell the bottled water, helping them earn money to support themselves and their families. ABA Pura’s mission is to empower youth by giving them the opportunity to generate income while also addressing the need for clean water in underserved communities.
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